ISBX Blog

Get our perspective on the mobile media trends as they happen, from the innovators at ISBX.

Image Recognition on the Horizon
Image Recognition on the Horizon

I was recently excited to read through the Time magazine “Wireless” issue.  Some of us still enjoy print magazines from time to time. As the President of a leading application development agency, this was going to be a fun read for me.  I only read through the initial few pages when I noticed a feature that touts/explains a new feature within the Time Mobile application.  This new feature gives the user the ability to scan a select number of images to unlock video content throughout the magazine.  It could have worked better, but I like where they are going with this.

ISBX has been working with this same technology and concept, which we call Image Recognition, for over a year now.  We have created projects, prototypes, and demos (commissioned) for some of the largest brands in the world, but for various reasons this technology has yet to completely explode onto the mobile landscape. These big steps in mobile evolution are usually caught up in committees.  Everyone understands the Image Recognition idea, but they don’t want to be the first one out of the gate.

Imagine a day when no matter what you point a mobile camera at, you could (at your discretion) receive video content that provides further information. 

While this is not the most amazing concept, considering what can be done with Augmented Reality, as everyone likes to ogle at 3D, it is a great deal more financially practical to unlock video content and imagery, reusing existing content.  

The real power behind an application of this type is how one could potentially optimize his or her existing business, and even create new revenue channels.  We are currently in negotiations with a number of major players to see this technology through to ubiquity in our collective, everyday lives.  As of today, it is great to see that the Time Mobile app has just started to get toes wet.I was recently excited to read through the Time magazine “Wireless” issue.  Some of us still enjoy print magazines from time to time. As the President of a leading application development agency, this was going to be a fun read for me.  I only read through the initial few pages when I noticed a feature that touts/explains a new feature within the Time Mobile application.  This new feature gives the user the ability to scan a select number of images to unlock video content throughout the magazine.  It could have worked better, but I like where they are going with this.

ISBX has been working with this same technology and concept, which we call Image Recognition, for over a year now.  We have created projects, prototypes, and demos (commissioned) for some of the largest brands in the world, but for various reasons this technology has yet to completely explode onto the mobile landscape. These big steps in mobile evolution are usually caught up in committees.  Everyone understands the Image Recognition idea, but they don’t want to be the first one out of the gate.

Imagine a day when no matter what you point a mobile camera at, you could (at your discretion) receive video content that provides further information. 

While this is not the most amazing concept, considering what can be done with Augmented Reality, as everyone likes to ogle at 3D, it is a great deal more financially practical to unlock video content and imagery, reusing existing content.  

The real power behind an application of this type is how one could potentially optimize his or her existing business, and even create new revenue channels.  We are currently in negotiations with a number of major players to see this technology through to ubiquity in our collective, everyday lives.  As of today, it is great to see that the Time Mobile app has just started to get toes wet.

posted by Eric Wise
September 26, 2012

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