Carls Jr. and Hardees Girls

Carls Jr has always been a man’s burger fast food restaurant. So, why not attract its core audience. They released a series of risqué commercials featuring Paris Hilton devouring a hamburger and during the life of the campaign other hot celebrities joined in on the fun. Working with their marketing agency we created micro-websites and banners that have been pushed out to various ad networks as well as promoted on websites targeting males ages 16+.

The results were phenomenal Carls Jr along with Hardees restaurant chain saw a big boost in sales.