The American Idol Brand
The success of American Idol created many offshoots, one of them being Idol Tonight. The TV Show aired prior to American Idol each week going behind the scenes and giving consumers a sneak peak as to what the singers are up to and the TV show’s judges and host Ryan Seacrest.
As the launch of Idol Tonight was coming up, we were brought in to help boost online website traffic and awareness about the show. We helped get Idol Tonight’s two hosts up on the celebrity billboards whom were previously unknowns.
Services
The following category of services were utilized in this project.SEO and Viral Marketing
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