Napster Girl Viral Marketing Campagin

When Napster first launched their paid music service to compete with the likes of iTunes and Amazon they needed an edge. Their online subscription idea was unique at the time, but they needed something to attract the mass audience. Working alongside their marketing agency we worked to promote the Napster Girls. The content being very edgy and sexy created a stir online and succeeded as a viral video that circulated the Internet and revived the Napster brand.

We were able to integrate and generate reports and analytics that showed huge traffic increase to Napster and a successful music subscription launch for the company.