Sony Pictures Home Entertainment needed a way to manage all their home video marketing assets (one sheets, box art, approved photography, movie trailers, etc.) for distribution to all their various partners on a worldwide basis. They have partners ranging from Amazon to the small neighborhood retail stores that needed access to Sony Picture’s large archive of digital media.
To solve this problem, the ISBX team developed the SPHE Connect B2B Portal to handle the flow of digital assets for all their home video titles. SPHE Connect aggregates data from a multitude of systems managed by a number of divisions at Sony Pictures. The SPHE Connect system receives daily updates from internal databases and repositories and indexes these assets in one central location for access and controlled distribution through a comprehensive registration, roles, and permissions system.
Recently, ISBX is working with Sony Pictures Home Entertainment to launch a mobile version of the SPHE Connect B2B Portal that is supported across all mobile device platforms capable of accessing the web.