Sony Ericsson T9 - T9 Outreach Campaign

Sony Ericsson wanted to promote the use of their proprietary mobile phone typing mechanism to online mobile phone users. The idea was to get consumers have a better familiarity and shortcuts that the T9 typing mechanism had to offer. We assisted Sony Ericsson and their marketing agency in establishing their T9 Website and created an online marketing campaign to promote the use of the product. We reached out to many fan websites and mobile communities that had topics around Sony Ericsson phones and the T9 typing capabilities.