TV Guide Collector's Editions

TV Guide is the nation's primary weekly print magazine featuring television programming, celebrity interviews, gossip, film reviews, and other entertainment related content. In recent years TV Guide has expanded online as a web content portal featuring much of the same content as in the print magazine.

When TV Guide launched their collectors editions ISBX was brought on to promote the publication online. The collector editions contained a specialized cover along with special features and never seen content and photography. Over the course of the year as new collector TV Guide Magazines were published promoting TV shows like Lost, Battlestar Galactica, Star Trek, Star Wars, and Elvis anniversary. The collector editions generated huge buzz online and our marketing associates targeted die-hard fans of the genre that was being promoted during the campaign.

In addition to promoting the TV Guide Magazine we also were allowed to leak teasers of the featured content online via micro-websites that allowed us to track and report on the users accessing the content online. This was beneficial in showing the success of our campaign.

During the course of the campaign we connected with fan websites, fan communities, and gathered consumer feedback. The TV Show ranking saw boost in rating and awareness. We were able to consolidate all of the information we gathered into a comprehensive report back to the client showing a solid return on investment.