responDesign, Inc.
Yourself! Fitness

An online fitness game for the XBOX, PS2, and PC that allowed users to interact with a digital trainer; this was the pre-Wii Fit of its time. We worked with their marketing agency to establish various micro-websites and promoted the product on all of the online gaming websites and ranking systems. Yourself!Fitness at the time was a unique game as it didn’t necessarily fit a specific genre when it launched. We were able to target fitness and sports affluent consumers and overall the game received positive response and thus leading to many competitor games and devices now readily available in today’s game console market.