Youth, Brands, and Mobile 2010
ISBX is conducting a study on how the youth in various age groups use mobile in forms of communication, entertainment, and lifestyle. A core focus of this report contains case studies on how Brands have utilized mobile as a marketing medium and the next generation of mobile marketing for businesses.
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Mobile and Consumer Packaged Goods
This research report focuses on how consumer packaged goods (CPG) companies are using mobile as a marketing medium. We have found CPG companies using mobile marketing in very interesting ways from mobile apps, text messaging, to QR codes. Our studies show that consumers have had varied responses to these marketing campaigns. Read the report to find out more.
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Automotive Industry Approach Towards Mobile
The automotive industry has long battled with mobile devices and consumer demand. Our studies show that the automotive industry has been slow to adopt mobile integration into their products. They are even slower to adopt mobile marketing to their consumer audience. In this report we present our findings as well as ideas and case studies that explore the future of automotive and mobile.
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Mobile and Legal
ISBX explores how the legal community can adopt mobile to improve the way they do business. We explore how law firms can use mobile to market to their audience as well as using mobile to improve their ability to get the job done.
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