UX & Information Architecture

Defining the Conversion Funnel

Every great mobile app and web­site focus­es on guid­ing the user through a series of steps from dis­cov­er­ing your app to get­ting the user to inter­act with the app and accom­plish your objec­tive. We call this process the con­ver­sion fun­nel. When we kick off the UX design phase of the project we first take the time to under­stand your tar­get audi­ence and the user per­sonas that will use your mobile app and web­site. We per­form a com­pet­i­tive analy­sis look­ing at your com­peti­tors and eval­u­at­ing what they do well and where they are lack­ing so we can help you define a user expe­ri­ence that is the best-of-breed in the industry.
With this knowl­edge we can then draft flow­charts and sitemaps for col­lab­o­ra­tive feed­back and solid­i­fy­ing user flows. We work col­lab­o­ra­tive­ly with you to make sure we get the project off on the right track.

Storyboards and Wireframes

The most impor­tant part of the infor­ma­tion archi­tec­ture design phase is the sto­ry­boards and wire­frames. These doc­u­ments pro­vide a blue­print for you mobile app and web­site. Just like a con­struc­tion project, the blue­prints serve as an archi­tec­tur­al guide for our cre­ative design team and soft­ware devel­op­ers so they can build your prod­uct to a spec­i­fi­ca­tion that has been mutu­al­ly agreed upon. Wire­frames are also a great tool for con­stant col­lab­o­ra­tion and brain­storm­ing iter­a­tive enhance­ments to tour prod­uct after launch. Sub­tle changes to the app can be visu­al­ized with­out hav­ing to go through a lengthy devel­op­ment phase.

Continual Iteration and Refinement

User expe­ri­ence design and infor­ma­tion archi­tec­ture does­n’t stop after this ini­tial phase in the project. After launch­ing your App and web­site we uti­lize ana­lyt­ics and report­ing tools such as Google Ana­lyt­ics, Mix­Pan­el, and Loc­a­lyt­ics to eval­u­ate the con­ver­sion fun­nel and see how your App and web­site is doing to dri­ve con­ver­sion. We can deter­mine if there are road­blocks in the user flows or change in user behav­ior. This analy­sis will help us make the nec­es­sary changes and tweaks that will improve the user fun­nel and increase con­ver­sion rates for you web­site and App.

Collaborate with us

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