The Challenge

Soothe’s CEO and founder, Merline Kauffman, discovered that massage therapists were getting paid a small portion of what a spa charges and wanted to remove the spa from the equation and empower skilled massage therapists.

Lexus iPad

The Solution

ISBX developed the Soothe App and website which enable users to schedule a same-day in-home massage at lower prices than from a spa. Soothe at Work also allows for in-office and event chair massage. Soothe works with nearly 10,000 independent certified massage therapists, all of whom are vetted in person to ensure quality service. Customers can easily specify what type of massage they want and not worry about having to calling a spa, arranging a time, and traveling to the location.


Downloads on App Store

Soothe App
Soothe App 2

The Results

Soothe is now available in over 50 major cities across the U.S., U.K., Canada, and Australia and Soothe therapists earn three to four times more per hour than the industry standard — all while managing a work schedule that’s flexible and convenient.