Available July 1st, Apple will be delivering its new mobile iAds to their mobile platforms (iPhone, iPods, and iPads). The iAds platform will have the opportunity to revolutionize the mobile advertising market. Apple has built the new mobile advertising directly into the Operating System interface. Steve Jobs was recently quoted, “…the company is looking to change the face of advertising”. Job’s is more interested in providing the user an ad experience within the application, rather than search.
Apple is betting that user experience will prove more valuable to advertisers than search with banners. When a user clicks on an IAd, the new advertisement will pause the application currently open and utilize the entire screen. At this point you will be able to experience the ad by not only viewing information, but possibly viewing video, playing games, and exploring other options. You will be able to do this without ever leaving application you were using when you launched the iAd. Apple is also committing that you will be able to purchase products within the ads. When you are finished exploring the ad, you can return to where you left off with your application.
- iAds combine the interactivity of Internet advertising with the emotion of TV
- Apple iAd commitments are over $60 million for 2010. Almost half of forecasted mobile advertising spend for 2010.
- iAds will provide advertises greater depth and options to reach audience
- User can experience full immersion in an ad without leaving the application they were using
ISBX will be testing the iAds marketplace by placing advertisements in our iPad launch application called “Picturizer”. Picturizer is a free iPad application that allows the user to modify photographs with fun overlays (glasses, moustaches, wigs, etc.). We have enjoyed great ratings along with thousands of downloads of Picturizer. Based on our expertise in mobile applications, we have the capabilities to create compelling and content rich mobile applications. We will also be creating advanced iAds for our clients.
Please contact us if you are interested in mobile applications or iAds.
