Apple iAd Mobile Advertising Network

Avail­able July 1st, Apple will be deliv­er­ing its new mobile iAds to their mobile plat­forms (iPhone, iPods, and iPads). The iAds plat­form will have the oppor­tu­ni­ty to rev­o­lu­tion­ize the mobile adver­tis­ing mar­ket. Apple has built the new mobile adver­tis­ing direct­ly into the Oper­at­ing Sys­tem inter­face. Steve Jobs was recent­ly quot­ed, “…the com­pa­ny is look­ing to change the face of adver­tis­ing”. Job’s is more inter­est­ed in pro­vid­ing the user an ad expe­ri­ence with­in the appli­ca­tion, rather than search.

Apple is bet­ting that user expe­ri­ence will prove more valu­able to adver­tis­ers than search with ban­ners. When a user clicks on an IAd, the new adver­tise­ment will pause the appli­ca­tion cur­rent­ly open and uti­lize the entire screen. At this point you will be able to expe­ri­ence the ad by not only view­ing infor­ma­tion, but pos­si­bly view­ing video, play­ing games, and explor­ing oth­er options. You will be able to do this with­out ever leav­ing appli­ca­tion you were using when you launched the iAd. Apple is also com­mit­ting that you will be able to pur­chase prod­ucts with­in the ads. When you are fin­ished explor­ing the ad, you can return to where you left off with your application.

ISBX will be test­ing the iAds mar­ket­place by plac­ing adver­tise­ments in our iPad launch appli­ca­tion called “Pic­tur­iz­er”. Pic­tur­iz­er is a free iPad appli­ca­tion that allows the user to mod­i­fy pho­tographs with fun over­lays (glass­es, mous­tach­es, wigs, etc.). We have enjoyed great rat­ings along with thou­sands of down­loads of Pic­tur­iz­er. Based on our exper­tise in mobile appli­ca­tions, we have the capa­bil­i­ties to cre­ate com­pelling and con­tent rich mobile appli­ca­tions. We will also be cre­at­ing advanced iAds for our clients.

Please con­tact us if you are inter­est­ed in mobile appli­ca­tions or iAds.