GM Goes Deep With Apps - Call's Them a "Sandbox With Wheels"

ISBX sits down with Stefan Cross, Communications Manager at General Motors, to learn more about its plans on opening up an app ecosystem for its in-vehicle infotainment systems.  GM appears to be ahead of the curve with several confirmed app partners, a full SDK, and a suite of API’s available to third party developers.  GM plans on distributing approved catalog apps within its “App Shop” and currently offers support to the developer community in the form of emulators and open communication.  Cross mentions that over 1500 downloads of its SDK have been made (available at and the first vehicles to feature these new apps will be debuting in just a few months in select 2014 MY vehicles.

Cadillac CUE - Photography by Arthur Iinuma @ ISBX 2013

At CTIA in Las Vegas, GM presented onlookers with an impressive booth, refreshments and a version of its Cadillac User Experience (CUE), demonstrating future functionality with app partners like The Weather Channel, iHeart Radio, Tunein, and Slacker. 

GM MyLink Weather @ ISBX Blog

Cross also mentioned that through GM’s API’s, applications can also interface directly with selected vehicle hardware, so aspiring developers can use this information to build better integrated in-vehicle application solutions.

GM expects to feature downloaded apps in all vehicle infotainment systems it produces including the Cadillac CUE, Buick/GMC IntelliLink and Chevy MyLink – coupled that with full 4G LTE support next year and an expected rollout of 9 million vehicles annually, we expect that GM will serve as the first to market, and certainly the largest vehicle related app ecosystem in the world.

ISBX, having developed mobile app solutions for global consumer electronics brands and automotive manufacturers alike, is thoroughly impressed with GM’s progress on this front and is excited to both, participate in, and be a part of the future of the in-vehicle app market.


General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.  GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at