HomeProjects on App Store Staff Favorites

Once again we were select­ed as one of Apple iTunes App Store Staff Favorites. This time the fea­tured app is Home­Pro­jects, a home improve­ment com­mu­ni­ty app. The app was launched Octo­ber 2010 and since then has attract­ed a small ded­i­cat­ed audi­ence and grow­ing. The app is mod­er­at­ed and main­tained by our prod­uct mar­ket­ing team.

The idea for the Home­Pro­jects app along with 3 oth­ers – Vari­ety­Gar­den, Motor­Space, and Pet­Frendz was to focus on mobile micro-com­mu­ni­ties. Each app fea­tures con­tent from the com­mu­ni­ty as well as con­tent from our edi­to­r­i­al staff curat­ed for the com­mu­ni­ty. Users can sub­mit con­tent right from the app by snap­ping pic­tures and writ­ing posts that are instant­ly shared with every­one. Users can rate each other’s posts and pro­vide com­ments and feedback.

The apps were an exper­i­ment to under­stand con­sumer behav­ior and ana­lyze how these apps would be used in a real world sit­u­a­tion. Although not for every­one, the apps have gained trac­tion in their appro­pri­ate niche and has had prais­es from our active participants.

We would like to thank those users that have helped make these apps a worth­while expe­ri­ence and also appre­ci­ate Apple’s recog­ni­tion of these apps and the devel­op­ment of mobile micro-communities.

For any inquiry on our ISBX Mobile Com­mu­ni­ty plat­form and the devel­op­ment of oth­er niche micro-com­mu­ni­ties, please con­tact our Busi­ness Devel­op­ment Team biz@isbx.com.