We are excited to announce that our acquisition of Couponbar officially closed on January 15, 2013. Couponbar will operate as a separate team under our product division, Sierra Labs, Inc. and the service will be renamed ISBX Coupons in the coming weeks to reflect the business' growing market leadership in the B2B segment.
We've had a long working relationship with Couponbar and have watched them grow their business at an impressive pace over the last few years. The team has developed an invaluable set of data management, data curation, machine learning, and data aggregation technologies to power their web service.
We couldn't be more impressed with the tremendous individuals at Couponbar and are excited to welcome the entire team to the ISBX family. Over the next few months, Couponbar will be expanding its team to support new product initiatives and its growing partner ecosystem.
Couponbar offers a web service that delivers coupon notifications to users within their web browser in real-time, for the site they are shopping on. Their solutions help device makers, web publishers, and developers monetize their end-users. We believe that Couponbar's product roadmap is a great fit with the long term vision of Sierra Labs.
We see tremendous growth opportunity for Couponbar and look forward to supporting the team in their quest to become an indispensable part of every consumer's online and mobile shopping experience.