Marketing

Reach your Desired Audience

Every mar­ket­ing cam­paign should be treat­ed unique­ly. There is no one size fits all for mar­ket­ing. We start by eval­u­at­ing your tar­get audi­ence and group­ing them into mar­ket groups that we can rank in terms of pri­or­i­ty. The pri­or­i­ti­za­tion of these mar­ket groups allows us to iden­ti­fy the mass mar­ket for your prod­uct down to the niche mar­ket where your prod­uct can thrive.
Bud­get­ing the mar­ket­ing plan is very impor­tant. No one wants to over­spend or quit before you suc­cess­ful­ly reach your mar­ket­ing goals because you run out of bud­get. We work with you to come up with an Action Plan that is reach­able with­in a set bud­get. We also like to approach the mar­ket­ing cam­paign in a phased approach allow­ing our clients to eval­u­ate the progress of the mar­ket­ing plan. This also allows us to AB Test and tweak the mar­ket­ing strat­e­gy as it progresses.

Amplifying Your Message

The first phase of the mar­ket­ing cam­paign is to iden­ti­fy ways we can ampli­fy your mar­ket­ing mes­sage. Through the use of search engine opti­miza­tion (SEO) we can set­up your web­site and appli­ca­tion so that your audi­ence has a way of find­ing you. Check out how we uti­lize Google’s Web­mas­ter Tools and Google Ana­lyt­ics to mon­i­tor the mar­ket­ing cam­paign and audi­ence fun­nel. Addi­tion­al­ly, we like to take a cross-plat­­form mar­ket­ing approach by uti­liz­ing social media to cre­ate Fan Pages and Face­book Apps that help facil­i­tate audi­ence reach. We also help syn­di­cate your Twit­ter posts and have ways to increase Twit­ter fol­low­ers and the abil­i­ty to have a mas­sive audi­ence retweet your mar­ket­ing mes­sage. A big part of set­ting up your prod­uct for ampli­fi­ca­tion requires get­ting all the tools in place to get the max­i­mum exposure.

Spreading The World

Once all of the ampli­fi­ca­tion tools are in place we begin the out­reach process. In this part of the mar­ket­ing cam­paign we focus on viral­i­ty of your prod­uct and mar­ket­ing mes­sage through social engage­ment. The use of Social Media Mar­ket­ing tac­tics is key and we have many strate­gies and expe­ri­ences that can help increase the viral-ness of your prod­uct to reach as many users as pos­si­ble. Once our out­reach process begins we rely on the tools we set in place to ampli­fy the mes­sage and dri­ve users to your web­site and App.
We com­bine both grass­roots mar­ket­ing with tra­di­tion­al mar­ket­ing through tra­di­tion­al Pub­lic Rela­tions (PR) chan­nels and newswires that spread aware­ness of your prod­uct launch via press releas­es. Com­bined with this effort we can tap into our net­work of blog­gers, Twit­ter fol­low­ers, and experts to spread the word.

Capturing Your Audience

The final step and most impor­tant part of the mar­ket­ing cam­paign is to “dri­ve con­ver­sion”. Dri­ving con­ver­sion refers to the process of get­ting the user from view­ing your prod­uct to actu­al­ly using it. This could be get­ting the user to signup on your web­site, down­load your App, or to make a pur­chase. We have many strate­gies of get­ting users to per­form these actions includ­ing the use of pro­mo­tion­al videos and com­mer­cials, event pro­mo­tions, and launch par­ties. There are many more ways to cap­ture your audi­ence and get them to use your prod­uct and we’d love to talk to you about them.

Measuring Success

Through­out the mar­ket­ing cam­paign you can eval­u­ate the suc­cess of the mar­ket­ing strat­e­gy through ana­lyt­ics and reports we set up for you. You’ll be able to see the mar­ket­ing reach by look­ing at mar­ket­ing impres­sions and look­ing at the num­ber of users that click through and use your prod­uct. Using these sta­tis­tics we can refine and build upon the mar­ket­ing efforts.

Marketing FAQs

Campaigns, creative, and go-to-market support with ISBX

What marketing services does ISBX offer?

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ISBX helps with strategy and execution across digital and creative needs, including messaging, campaigns, content support, and assets that align with your brand and conversion goals. Scope is tailored to what you are launching or scaling.

How do you measure success?

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We align on KPIs early—whether awareness, leads, activation, or revenue—and set up tracking and reporting that matches your channels and sales process.

Can you work with our in-house team or agency partners?

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Yes. We can lead execution, supplement capacity, or collaborate with existing stakeholders. Clear roles and handoffs keep work moving without duplication.

Do you support both short campaigns and ongoing programs?

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Both. Some teams need a focused launch push; others need continuous iteration. Planning reflects your runway, seasonality, and internal bandwidth.

What do you need from us to get started?

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Useful inputs include goals, audience definition, brand guidelines, past performance data, and constraints. If gaps exist, we help clarify them as part of onboarding.

Collaborate with us

Ready to discuss your project? Please fill out the basics in the form below to get in touch with us. We would love to hear from you! If you don’t like filling out forms just send an email to info@isbx.com to start discussing your project with our team!

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