Nike Air Jordan


Game-changing image recognition

ISBX worked with Nike on a num­ber of ini­tia­tives over the years. Nike’s Air Jor­dan Brand was always look­ing for do some­thing inno­v­a­tive, so we devel­oped a solu­tion for Image Recog­ni­tion for them. We start­ed with shoes that any object, and devel­oped a num­ber of pro­to­types for them. Our sys­tem rec­og­nized real world objects as well as flat images, which in turn can launch a vari­ety of inter­ac­tive con­tent and ele­ments such as games, video, imagery, or coupons. ISBX also designed and built an iPad App for the Air Jor­dan Flight Sum­mit event, which used image recog­ni­tion to unlock exclu­sive content.

Services Provided

User Experience

UI Design

App Development






Two apps that complement the legendary Air Jordan brand

Glob­al­ly rec­og­nized footwear brand Air Jor­dan was look­ing for an immer­sive, cut­ting edge mobile expe­ri­ence for it’s annu­al Flight Sum­mit event head in con­junc­tion with the Michael Jor­dan Celebri­ty Invi­ta­tion­al Golf Tour. The brand want­ed to cre­ate an expe­ri­ence cen­tered around Apple’s then new­ly released iPad 2 tablet as a give­away gift to each VIP guest.


ISBX held a brain­storm­ing dis­cus­sion with key Air Jor­dan exec­u­tives at their offices in Beaver­ton, OR. In prepa­ra­tion for this ses­sion, ISBX devel­oped an Aug­ment­ed Real­i­ty (AR) demo that uti­lized a lim­it­ed release AJ sneak­er as a trig­ger for exclu­sive con­tent. After review­ing the space plans for the venue and event it was decid­ed that a dif­fer­ent approach need­ed to be employed, result­ing in ISBX’s pro­pos­al to uti­lize its expe­ri­ence in Image Recog­ni­tion to build an immer­sive and inter­ac­tive ele­ment to work in con­junc­tion with the Future Flight Tour.
ISBX’s pro­pos­al was ambi­tious. With just two (2) cal­en­dar months of design, devel­op­ment, test­ing and deploy­ment time, ISBX pro­posed for the use of var­i­ous image “trig­gers” around the Future Flight Room, a 400 square foot exhib­it, cus­tom fab­ri­cat­ed by the Air Jor­dan team, to house var­i­ous brand appar­el, imagery, new releas­es as well as the infa­mous Air Jor­dan shoe wall.
Using Image Recog­ni­tion tech­nol­o­gy built into our pro­posed app, these trig­gers would unlock exclu­sive con­tent from with­in the appli­ca­tion and serve as a com­pan­ion piece dur­ing the tour. The brand select­ed Aria Resort & Casi­no in Las Vegas, NV as the venue for the event and asked that ISBX pro­vide pre­sen­ta­tion and sup­port staff to accom­pa­ny select­ed VIP and Celebri­ty guests dur­ing the event.
Just a week pri­or to the event, as ISBX was wrap­ping up devel­op­ment, the client had Apple ship 50 brand new tablet devices to ISBX’s offices to deploy the lim­it­ed release appli­ca­tion. ISBX then shipped these devices to the venue in Las Vegas and assem­bled a sup­port team to fly out and lead the VIP experience.

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