Design

Branding & Logo Creation

At ISBX we spe­cial­ize in cre­at­ing brands that res­onate with your audi­ence, and we’re experts at design­ing logos that are mem­o­rable and unique.
Our process is simple:
We start by meet­ing with you to under­stand who your cus­tomers are, what they need from your brand, and what they want from you. Then we work with you to under­stand your busi­ness, its goals, and what makes it spe­cial. Then we use our exper­tise to come up with brand ideas that are tai­lored to you, that reflect your val­ues and strengths, and that will make you shine!
Once we’ve nailed down the per­fect con­cept for your brand iden­ti­ty, we’ll work with you to devel­op an eye-catch­ing logo design to com­ple­ment your new look.
Once the strat­e­gy is set, we get to work on cre­at­ing some ini­tial options for logos that we think will fit the bill for your brand. We’ll send them over so you can review them, and then we’ll make adjust­ments as need­ed until every­body’s hap­py with the final result!

Style Guide Creation

Cre­at­ing a style guide is an impor­tant step in the process of build­ing a web­site, because it ensures that all of your team mem­bers and part­ners are work­ing with a con­sis­tent set of stan­dards for what’s accept­able and what’s not.
The ISBX team can help you cre­ate a style guide for your busi­ness that includes:
  • A list of approved fonts and col­ors for use on your site
  • A list of approved images to use on your site
  • A list of approved logos, includ­ing where they can be used and how big they should be (or how small) in rela­tion to oth­er ele­ments on the page
  • A list of approved icons and illus­tra­tions that can be used through­out the site

Deck & Prototype Creation

ISBX’s Deck cre­ation ser­vices help busi­ness­es to cre­ate engag­ing and visu­al­ly appeal­ing pre­sen­ta­tions that effec­tive­ly com­mu­ni­cate their ideas and mes­sages. Their expe­ri­enced team of design­ers work close­ly with clients to cre­ate cus­tom pre­sen­ta­tions that are tai­lored to their spe­cif­ic needs and goals. ISBX’s pre­sen­ta­tion process includes con­sul­ta­tion, ideation, design, con­tent cre­ation, and deliv­ery. With a focus on cre­ativ­i­ty and impact, ISBX is com­mit­ted to deliv­er­ing pre­sen­ta­tions that cap­ture and hold the atten­tion of their audience.

Creative Design Process

The cre­ative design process is one that is large­ly over­looked by a major­i­ty of our com­peti­tors. While the larg­er brands are ful­ly aware of the impor­tance of this process, most start­up clients dis­count the impor­tance of the design process and there­fore do not appropriate­ly assess the qual­i­ty and stan­dards of an agen­cy’s process.

At ISBX The Cre­ative Design Process Is All Encom­pass­ing And Includes The Following:

User Per­sonas
Per­sona mod­el­ing is a crit­i­cal part of the design process and involves defin­ing the var­i­ous users that may inter­face with the sys­tem. Soft­ware designed for an engi­neer may have a fun­da­men­tal­ly dif­fer­ent design approach ver­sus soft­ware designed for a teacher or par­ent. Under­stand­ing these var­i­ous per­sonas will help us define the archi­tec­ture of the appli­ca­tion itself, which becomes increas­ing­ly impor­tant if there are mul­ti­ple roles inter­fac­ing with the appli­ca­tion at any giv­en time.
Infor­ma­tion Architecture
“IA” is a for­mal struc­tur­al design process for soft­ware sys­tems that gen­er­al­ly cul­mi­nates in the pro­duc­tion of “Wire­frames.” Sim­ply pro­duc­ing the wire­frames does not nec­es­sar­i­ly mean an appro­pri­ate Infor­ma­tion Architec­ture process was imple­ment­ed. Since the process defines the loca­tions of every inter­face with­in the mobile or web appli­ca­tion, IA requires that the Infor­ma­tion Archi­tect be up to date with the indus­try’s best prac­tices for User Expe­ri­ence and User Inter­face Design, such that the soft­ware sys­tem is eas­i­ly uti­lized by its intend­ed audience.
Defin­ing Over­all Site Flow and Map
This exer­cise is espe­cial­ly crit­i­cal in fun­nel­ing your users toward a “call to action” or the main fea­ture of the web­site or appli­ca­tion, and involves defin­ing the over­all page struc­ture for the entire soft­ware sys­tem. It helps dis­till a mul­ti­tude of ideas and infor­ma­tion into a coher­ent lay­out and address­es ques­tions like, “What is the pri­or­i­ty of each page with respect to the appli­ca­tion and user?” This process also helps us make the design process more effi­cient by con­strain­ing large amounts of informa­tion into defined sections.
Logo Ideation and Design
Although less rel­e­vant for estab­lished brands, the logo design process is crit­i­cal­ly impor­tant for start­up clients and new brands. ISBX will under­go a for­mal logo ideation process that will help estab­lish the core iden­ti­ty of the applica­tion by tap­ping into the vision of the prod­uct own­er (client).
Style Sheet and Brand Guidelines
The process of defin­ing a for­mal style sheet and brand guide­lines is espe­cial­ly impor­tant for our start­up clients. This helps to estab­lish impor­tant stan­dards for your brand such as fonts, col­ors, themes, logo usage, and the over­all look-and-feel of your soft­ware prod­uct. This doc­u­ment is yours to keep and can be used to communi­cate the pro­duc­tion of any­thing from sta­tionery and pro­mo­tion­al mate­ri­als to the design of future prod­ucts. For estab­lished brands, we can fol­low your brand guide­lines and assure that any­thing we design is a mere exten­sion of the over­all cor­po­rate identity.
Design Com­po­si­tions
Per­haps the most read­i­ly under­stood part of the process is the pro­duc­tion of the design com­po­si­tion or “comps.” These are images of the final “look” of the var­i­ous sec­tions of your web­site or appli­ca­tion, and are the pri­ma­ry assets used by the devel­op­er teams to con­struct the front-end of your soft­ware sys­tem. They are also beau­ti­ful take­aways, which can most accu­rate­ly con­vey the over­all appear­ance of the appli­ca­tion to the prod­uct own­er and stake­hold­ers. While most of our clients cen­ter their atten­tion on these comps, few under­stand the com­pre­hen­sive and large­ly intan­gi­ble process of exer­cis­es required to arrive at a com­plet­ed set of comps.

The Importance of the Design Process

The design of your appli­ca­tion is just as impor­tant as the actu­al tech­nol­o­gy devel­op­ment process. It defines how a user will inter­act with your appli­ca­tion, and is the most pow­er­ful rep­re­sen­ta­tion of the per­ceived qual­i­ty of your appli­ca­tion. A poor­ly designed appli­ca­tion will be dif­fi­cult to use, reduc­ing the lev­el of engage­ment with your user and the over­all util­i­ty and enter­tain­ment val­ue of the appli­ca­tion. A well-designed appli­ca­tion will be intu­itive and enjoy­able, and often­times the flow through the App will be so seam­less that the user will be inter­fac­ing with the major fea­tures of the appli­ca­tion before they know it.

For Big Brands And Small Startups Alike

At ISBX our design team has been respon­si­ble for the design of web, mobile and desk­top appli­ca­tion for some of the largest brands in the world. And yet, we apply the same process for all of our clients, whether you’re a brand man­ag­er launch­ing a new line of footwear in the largest shoe com­pa­ny in the world, or an entre­pre­neur start­ing your first tech­nol­o­gy com­pa­ny with the devel­op­ment of a nov­el and unique soft­ware prod­uct. We invite you to come in and meet us to see the pas­sion we’ve put into ear­ly growth compa­nies — our full ser­vice agency is tai­lored to bring you from the ear­ly stages of design, all the way through devel­op­ment, test­ing and release. Keep read­ing to learn more about what to comes next.

Design FAQs

Branding, visual design, and creative process questions

What design services does ISBX provide?

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ISBX supports branding and identity work, marketing and product visuals, style guides, decks and prototypes, and creative direction aligned to your goals. Deliverables are tailored to what you need for launch and ongoing use.

How do you capture our brand voice and visual direction?

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We begin with discovery: audience, positioning, competitors, and constraints. That informs concepts, iteration, and refinement so the final direction feels intentional—not generic.

Can you work with our existing brand guidelines?

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Yes. We can extend established systems, refresh components, or propose thoughtful updates while keeping recognition and consistency where it matters.

What is the typical review and feedback process?

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We use structured checkpoints so feedback stays actionable and timelines stay predictable. Clear rounds of revision help balance speed with quality.

Do you deliver assets ready for development or print?

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Deliverables can be organized for the channels you need, including specs and exports that make handoff smoother for engineering and partners.

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