UX & Information Architecture

Defining The Conversion Funnel

Every great mobile app and web­site focus­es on guid­ing the user through a series of steps from dis­cov­er­ing your app to get­ting the user to inter­act with the app and accom­plish your objec­tive. We call this process the con­ver­sion fun­nel. When we kick off the UX design phase of the project we first take the time to under­stand your tar­get audi­ence and the user per­sonas that will use your mobile app and web­site. We per­form a com­pet­i­tive analy­sis look­ing at your com­peti­tors and evaluat­ing what they do well and where they are lack­ing so we can help you define a user experi­ence that is the best-of-breed in the industry.
With this knowl­edge we can then draft flow­charts and sitemaps for col­lab­o­ra­tive feed­back and solid­i­fy­ing user flows. We work col­lab­o­ra­tive­ly with you to make sure we get the project off on the right track.

UX/UI Audit

The User Inter­face and User Expe­ri­ence Audit is a great tool for clients to con­sid­er for their web­sites and appli­ca­tions. It can help them under­stand how well their web­site or appli­ca­tion works, the strengths and weak­ness­es of their design, and the oppor­tu­ni­ties they have to improve it.
A user inter­face and user expe­ri­ence audit is a cru­cial part of the design process. It helps you under­stand how users inter­act with your web­site or app, and it can help you iden­ti­fy oppor­tu­ni­ties for improvement.
The goal of a UI/UX audit is to gath­er feed­back from users about how easy your web­site or app is to use. You can do this in per­son by hav­ing users test an ear­ly ver­sion of your prod­uct, or through remote test­ing meth­ods like sur­veys and usabil­i­ty tests.
After run­ning a UI/UX audit, you’ll have infor­ma­tion about how well your site or app works for real users. This will help you make informed deci­sions about what to include in final ver­sions of your product.

Storyboards and Wireframes

The most impor­tant part of the infor­ma­tion archi­tec­ture design phase is the sto­ry­boards and wire­frames. These doc­u­ments pro­vide a blue­print for you mobile app and web­site. Just like a con­struc­tion project, the blue­prints serve as an archi­tec­tur­al guide for our cre­ative design team and soft­ware devel­op­ers so they can build your prod­uct to a spec­i­fi­ca­tion that has been mutu­al­ly agreed upon. Wire­frames are also a great tool for con­stant col­lab­o­ra­tion and brain­storm­ing iter­a­tive enhance­ments to tour prod­uct after launch. Sub­tle changes to the app can be visu­al­ized with­out hav­ing to go through a lengthy devel­op­ment phase.

Product Optimization

User expe­ri­ence design and infor­ma­tion archi­tec­ture does­n’t stop after this ini­tial phase in the project. After launch­ing your App and web­site we uti­lize ana­lyt­ics and report­ing tools such as Google Ana­lyt­ics, Mix­Pan­el, and Loc­a­lyt­ics to eval­u­ate the con­ver­sion fun­nel and see how your App and web­site is doing to dri­ve con­ver­sion. We can deter­mine if there are road­blocks in the user flows or change in user behav­ior. This analy­sis will help us make the nec­es­sary changes and tweaks that will improve the user fun­nel and increase conver­sion rates for your web­site and App.

Product Design - UX

User Expe­ri­ence Design is all about mak­ing sure that peo­ple are hav­ing a good expe­ri­ence using your prod­uct or ser­vice by pri­or­i­tiz­ing usabil­i­ty over visu­al appeal. This means that you should focus on cre­at­ing an expe­ri­ence where users can accom­plish tasks eas­i­ly with­out being dis­tract­ed by things like ani­ma­tions or flashy graph­ics that aren’t actu­al­ly help­ing any­one accom­plish any­thing impor­tant on your site or app (which could lead them astray from what­ev­er task they set out to do).

Product Design - UI

A User Inter­face is what peo­ple use to inter­act with your web­site or appli­ca­tion. This can include but­tons, menus, forms, and oth­er ele­ments that help users nav­i­gate through dif­fer­ent pages of your site or app. The User Inter­face should be designed in a way that makes it easy for users to find what they’re look­ing for with­out get­ting lost in the nav­i­ga­tion system.

UX and Information Architecture FAQs

Research, structure, and usability for complex digital products

What is information architecture and why does it matter?

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Information architecture defines how content and features are organized, labeled, and navigated. Strong IA reduces user confusion, supports scalability, and makes products easier to build and maintain.

How does ISBX approach UX research?

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Methods depend on the question—interviews, usability tests, analytics review, and heuristic evaluation are common. The aim is evidence-backed decisions rather than assumptions.

Can you help with an existing product that feels hard to navigate?

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Yes. We diagnose friction through research and audits, then propose IA updates, flows, and UI improvements aligned to your roadmap.

How do UX deliverables translate to engineering?

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Deliverables can include sitemaps, user flows, wireframes, and specifications that map cleanly to implementation. Collaboration with engineering reduces rework.

Do you focus on accessibility?

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Inclusive design benefits everyone. We incorporate accessibility considerations appropriate to your audience and compliance requirements as part of UX work.

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