The Challenge

Apple's internal software development and testing teams were behind schedule on the anticipated release of the Beats Pill+ Bluetooth Audio Speaker and Companion App.

They needed an on-site team capable of full-stack development across the mobile App (iOS and Android native) and supporting backend system, while providing market leading experience in Bluetooth connectivity. On top of this? Wrap everything up with a formal QA testing process backed by a dedicated team of QA Engineers.

Apple Beats iPhone

High Stakes

The engagement was about more than just a simple App. It was about blending together Apple’s first Bluetooth speaker, its first mobile companion App, and a meaningful Apple Watch experience – all in one public facing deliverable.

The speaker would be the first product released after Apple’s acquisition of renowned speaker manufacturer, Beats by Dre. It had to work as designed on Day 1, and it had to be perfect. It's no accident that after an exhaustive RFP process, Apple selected ISBX as its exclusive software development and testing partner.

Apple Beats

Enterprise-Level Project Management

  • ISBX Certified Scrum Masters (CSM) oversaw all Project Management
  • Held daily stand-up and SCRUM meetings with Apple's Product Engineering Team
  • Utilized best-in-class PM software tools including Confluence and JIRA

Dedicated On-Site Team

  • 12+ ISBX engineers placed at Apple's campus
  • Reported to and managed by the Apple executive management team
  • Attended weekly meetings with executive stakeholders

Formalized QA Hardware and Software

  • Worked with Apple's internal team to design multiple test plans
  • Performed on and off-site testing of connected devices and the Beats Pill+ App
  • Designed and built unit automated, sanity, and smoke tests


  • Integrated language support for over 24 regions
  • Automated language selection based on region
  • All text within the App can be dynamically changed based on region

Enterprise Grade at a Startup Pace

ISBX delivered what Apple needed, a cultural and talent match. We provided a team, rich in experience, with a broad array of expertise developing enterprise apps for the biggest brands, to disruptive apps for well-funded startups. It is this diversity in experience that helps us to deliver highly-extensible, bulletproof apps, at a record pace.

Apple Watch App Development

It's the smallest details that matter. When you're limited by screen real estate and battery life, you need a special set of engineering skills to build a powerful solution on Apple’s smallest screen.

Unique Features

Apple's first hardware and software product under the Beats by Dre umbrella needed to fulfill a rich and immersive experience.

  1. Bluetooth setup walkthroughMultiple Beats Pill+ connection for stereo sound
  2. DJ, A feature that allows multiple users to stream music content to a single Beats Pill+ speaker
  3. Customization of UI colors and LED brightness
  4. OTA Updates, device registration, and usage statistic reporting
  5. Language localization for over 24 regions
  6. Apple Watch support for configuration