Beats by Dre / Apple


Bluetooth speaker setup and control

ISBX was tasked with build­ing the iOS and the Android appli­ca­tions for the App Beats Pill +, and for­mal­iz­ing QA test­ing process includ­ing build­ing Auto­mat­ed Tests using UI Automa­tion for iOS and Android.
ISBX authored Test Plans and pro­vid­ed a team to per­form mul­ti­ple, man­u­al, full-cycle and regres­sion testing.

Services Provided

User Experience

UI Design

App Development






Development and testing on a tight schedule

Apple’s inter­nal soft­ware devel­op­ment and test­ing teams were behind sched­ule on the antic­i­pat­ed release of the Beats Pill+ Blue­tooth Audio Speak­er and Com­pan­ion App. They need­ed an on-site team capa­ble of full-stack devel­op­ment across the mobile App (iOS and Android native) and sup­port­ing back­end sys­tem, while pro­vid­ing mar­ket lead­ing expe­ri­ence in Blue­tooth con­nec­tiv­i­ty. On top of this? Wrap every­thing up with a for­mal QA test­ing process backed by a ded­i­cat­ed team of QA Engineers.

Thoughtful planning and execution

Enter­prise-Lev­el Project Management
  • ISBX Cer­ti­fied Scrum Mas­ters (CSM) over­saw Agile/SCRUM development.
  • Held dai­ly stand-up and SCRUM meetings.
  • Uti­lized best-in-class PM soft­ware tools includ­ing­Con­flu­ence and Jira.
For­mal­ized QA Hard­ware and Software
  • Worked with Apple’s inter­nal team to design mul­ti­ple test plans.
  • Per­formed on and off-site test­ing of con­nect­ed devices and the Beats Pill+ app.
  • Designed and built unit auto­mat­ed, san­i­ty, and smoke tests.
Ded­i­cat­ed On-Site Team
  • 12+ ISBX engi­neers placed at Apple’s campus.
  • Report­ed to and man­aged by the Apple exec­u­tive man­age­ment team.
  • Attend­ed week­ly meet­ings with exec­u­tive stakeholders.
  • Inte­grat­ed lan­guage sup­port for over 24 regions.
  • Auto­mat­ed lan­guage selec­tion based on region.
  • All text with­in the app can be dynam­i­cal­ly changed based on region.

It’s the small­est details that mat­ter. When you’re lim­it­ed by screen real estate and bat­tery life, you need a spe­cial set of engi­neer­ing skills to build a pow­er­ful solu­tion on Apple’s small­est screen.

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Project Budget