The Challenge

ISBX was approached by partner agency, T1M on behalf of Lexus to help apply its expertise in mobile application development to build out the "My Lexus and Beyond" iOS application.

T1M, a respected and long-standing creative powerhouse based in Pasadena, CA took on the creative direction of the application but needed a solid mobile execution shop within the Los Angeles area to help build out the rich experience the App had to offer.

Lexus iPad

My Lexus and Beyond

The Lexus Experience Begins with Personal Service

The Solution

ISBX approached the solution by developing the application natively in Objective-C. The decision was based on the client's feedback as well as the requirement to build a high performance application with flawless execution. ISBX was tasked with building, essentially, two applications - one designed for the iPhone with specific implementations to accommodate for the limited screen real estate, as well as a dedicated iPad version, with large sweeping transitions and a custom layout for the larger screen.

Lexus iPhone Screens
Lexus iPhone

The Result

The result? A perfectly executed application that released on time, on budget, and with virtually no issues or bugs. ISBX has since continued to enhance the application in a second phase and continues the engagement with our partner agency and the Lexus brand.

Lexus App