The Challenge

ISBX was approached by world renown beauty and cosmetics brand, L'Oreal, to help develop an exclusive Android tablet application for celebrity guests at the annual Grammy Awards. This App’s purpose was to socially promote the brand from within the application, while allowing the brand to track each promotion.

L'Oreal Beaute Concierge

Exclusive Access. Invitation Only.

The Ultimate in Beaute

Loreal AppLoreal App

The Solution

The L'Oreal Beaute Concierge application featured a rich collection of over 800 product SKUs and allowed for order placement and fulfillment as well as strategically-placed opportunities to encourage social promotion by the App user. In the backend, ISBX developed a robust administration system that allowed key L'Oreal staff and partners to track social promotions, as well as generate reports to assist the brand in engaging with each celebrity user.

In order to create a seamless experience, ISBX built a custom installer that would deploy the application directly onto the device and launch the application upon power-up, bypassing the main home screen completely. Guests were welcomed with an introductory welcome letter from the brand's president, prior to engaging with the Beaute Concierge experience.

Loreal Website Slant

The Result

ISBX was able to deliver the completed application, well in advance of the Grammy Awards ceremony and provide full post-deployment support and maintenance to the L'Oreal team. ISBX also continued to enhance the application with deeper features to help create a more meaningful experience for each user.