The L'Oreal Beaute Concierge application featured a rich collection of over 800 product SKUs and allowed for order placement and fulfillment as well as strategically-placed opportunities to encourage social promotion by the App user. In the backend, ISBX developed a robust administration system that allowed key L'Oreal staff and partners to track social promotions, as well as generate reports to assist the brand in engaging with each celebrity user.
The Challenge
ISBX was approached by world renown beauty and cosmetics brand, L'Oreal, to help develop an exclusive Android tablet application for celebrity guests at the annual Grammy Awards. This App’s purpose was to socially promote the brand from within the application, while allowing the brand to track each promotion.