Event management with Bluetooth beacon tracking
Red Bull North America’s (RBNA) Information Technology teams are broad and diverse, covering dozens of different software initiatives at any given time. They needed a partner that was on their time zone (PT) to help out across a number of initiatives.
Despite being known as the world’s biggest energy drink company, Red Bull is also a market leader in designing and developing software solutions to power its internal business processes. They needed a professional team with mature experience to iterate and improve upon their vast technology systems.
ISBX was approached because of its specific knowledge in business technology consulting and its proven ability to deliver complex infrastructure solutions to established enterprises.
ISBX was engaged to spin up multiple teams comprised of a mix of software design and engineering talent, engaging on each initiative in parallel development tracks. The goal was simple, maximize the development bandwidth to create the greatest impact in the shortest possible time.
One of the primary projects ISBX was called upon by RBNA was the Co-Pilot Platform. Co-Pilot consists of both an application and an administrative backend that manages internal team members as well as outside contractors for the many events Red Bull puts on every month. These events cover everything from Bull Riding to Surf Contest, as well as internal events such as Red Bull College for new employees.
Another project for which ISBX was charged with helping out was helping to locate all the famous RedBull Coolers! After conducting an internal study, Red Bull North America (RBNA) estimated a loss of $45M per year in misplaced or lost Red Bull branded coolers. In an effort to resolve this, RBNA’s business intelligence and information technology division approached ISBX to build a Bluetooth beacon solution to enable RBNA vendors to track the placement of these coolers.
ISBX’s solution addresses several topics specific to the engagement:
- Scan, place and activate new Bluetooth beacons
- Combine the use of GPS and Bluetooth to reduce battery load on the mobile device
- Track and verify cooler placement
- Map-based UI view to showcase cooler placement and last status
- Enterprise grade solution that is robust, simple, efficient, scalable, and reliable
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