Red Bull


Event management with Bluetooth beacon tracking

Red Bull North America’s (RBNA) Infor­ma­tion Tech­nol­o­gy teams are broad and diverse, cov­er­ing dozens of dif­fer­ent soft­ware ini­tia­tives at any giv­en time. They need­ed a part­ner that was on their time zone (PT) to help out across a num­ber of initiatives.

Services Provided

UI Design

App Development






The Challenge

Despite being known as the world’s biggest ener­gy drink com­pa­ny, Red Bull is also a mar­ket leader in design­ing and devel­op­ing soft­ware solu­tions to pow­er its inter­nal busi­ness process­es. They need­ed a pro­fes­sion­al team with mature expe­ri­ence to iter­ate and improve upon their vast tech­nol­o­gy systems.
ISBX was approached because of its spe­cif­ic knowl­edge in busi­ness tech­nol­o­gy con­sult­ing and its proven abil­i­ty to deliv­er com­plex infra­struc­ture solu­tions to estab­lished enterprises.


ISBX was engaged to spin up mul­ti­ple teams com­prised of a mix of soft­ware design and engi­neer­ing tal­ent, engag­ing on each ini­tia­tive in par­al­lel devel­op­ment tracks. The goal was sim­ple, max­i­mize the devel­op­ment band­width to cre­ate the great­est impact in the short­est pos­si­ble time.
One of the pri­ma­ry projects ISBX was called upon by RBNA was the Co-Pilot Plat­form. Co-Pilot con­sists of both an appli­ca­tion and an admin­is­tra­tive back­end that man­ages inter­nal team mem­bers as well as out­side con­trac­tors for the many events Red Bull puts on every month. These events cov­er every­thing from Bull Rid­ing to Surf Con­test, as well as inter­nal events such as Red Bull Col­lege for new employees.
Anoth­er project for which ISBX was charged with help­ing out was help­ing to locate all the famous Red­Bull Cool­ers! After con­duct­ing an inter­nal study, Red Bull North Amer­i­ca (RBNA) esti­mat­ed a loss of $45M per year in mis­placed or lost Red Bull brand­ed cool­ers. In an effort to resolve this, RBNA’s busi­ness intel­li­gence and infor­ma­tion tech­nol­o­gy divi­sion approached ISBX to build a Blue­tooth bea­con solu­tion to enable RBNA ven­dors to track the place­ment of these coolers.
ISBX’s solu­tion address­es sev­er­al top­ics spe­cif­ic to the engagement:
  • Scan, place and acti­vate new Blue­tooth beacons
  • Com­bine the use of GPS and Blue­tooth to reduce bat­tery load on the mobile device
  • Track and ver­i­fy cool­er placement
  • Map-based UI view to show­case cool­er place­ment and last status
  • Enter­prise grade solu­tion that is robust, sim­ple, effi­cient, scal­able, and reliable

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Project Budget